SparkPost Academy

Growth Skills for Product Managers

Product managers have an outsized responsibility for success of today’s SaaS
apps. Developing a growth mindset is an essential part of every product
team’s approach.


Introduction to Growth Surfaces

SaaS product managers must identify key features that are “growth surfaces” that drive user engagement and other business metrics. Here’s why.

Customer interview

How to Discover Growth Features with Customer Interviews

Anticipating the needs of your SaaS product’s customers is critical to your future success. You won’t get it right if you don’t ask questions that get the heart of what really matters.


How to Define a Minimum Viable Product (MVP) for Growth

The “minimum viable product” is a widely misused and misunderstood concept. But it’s powerful when done right.

Ready to take the next step with email?

Email is essential to your app’s growth and
engagement. Now get hands-on and try
SparkPost’s email API for free.