
The Product Manager’s Guide to Email
Product emails have an outsized impact on user engagement. Learn how to use notifications, alerts, transactional emails, and more to build a great app.
Academy › Email and User Engagement Strategies
Email is part of daily life that many of us take for granted. But for SaaS applications and web sites, email also is an essential tool for driving user engagement and growth. In this article, you will learn:
Email is part of our daily life. It’s a ubiquitous communications tool for work teams and other one-to-one contacts, but email has another fundamental—and perhaps larger—role supporting the other systems we use.
In that regard, email is the backbone for all the information we receive. Think about e-commerce receipts, airline tickets, notifications from business apps, and even as a marketing channel — mailboxes have become our de facto system of record, and one that continues to grow in importance.
Web sites and services, businesses, and users alike rely on email because:
Email notifications are a type of transactional email message that many apps and cloud services employ to interact with users, such as informing them about responses to social media posts, or letting them know about log-in attempts on their accounts.
Notifications have direct impact on engagement, conversion and retention.
For product managers faced with the challenge of nurturing customer engagement with their apps, email notifications are a fundamental part of that strategy. Notifications have direct impact on engagement, conversion and retention. Let’s dig in.
UP NEXT: Getting Started with Email Notifications
Email notifications should be an integral part of SaaS product strategy and development. Here’s what product teams need to know to get started.
Develop your email industry expertise and master best practices with SparkPost’s email resources.
Product emails have an outsized impact on user engagement. Learn how to use notifications, alerts, transactional emails, and more to build a great app.
Learn how third-party data shows the deliverability difference between SparkPost and also-ran cloud service providers yields hard, bottom-line benefits.
This practical course is a great way to get started understanding email deliverability and how to measure email performance.
This great ebook explains 10 things you might not
realize about email. Download the survival guide
to email today.