Email best practices, advice, tools, and industry trends for practical use.
Prime Day –the event that all Amazon Prime members have come to look forward to annually – took place on July 12th and 13th. This year was Amazon’s eighth annual installment of the highly anticipated shopping days and as in past years, we’ve taken a look at how Amazon deployed email to support Prime Day.
We are halfway through 2022, the Summer Solstice 2022 here in Northern Hemisphere is behind us, and the final 6 months of the year stretch ahead. To celebrate making it this far, we thought we’d take a moment to admire some of our favorite summer email examples. Do any of these land on your favorites
Read more
Pride month has long been a celebration of the LGBTIAQ+ community in tech and at SparkPost – and this year is no different. In celebration of Pride month this year, the MessageBird employee resource group, known internally as our #birdiversity group, has been posting a daily shout-out of a well-known person that identifies (or is
Read more
Introduction Taxi for Email simplifies the task of building a great-looking email. Unlike other block-based editors, you don’t just use the building blocks that the editor provides. Instead, you (or our team) sets up the precise HTML that you want to use via your Email Design System (EDS). This works by extending ordinary HTML language
Read more
What makes a really good email design? The second part of our design guide series, The Power of Imagery in Email, will equip you with everything you need to know to fill your emails with powerful, creative, and impactful imagery – which will better engage and inspire your audience. This guide is filled with practical advice
Read more
You’re going on an adventure! Let’s cut to the chase here – creating an email production workflow takes a lot more than people think. So it’s no wonder that the following question chills the bones of many email marketers: “Can you just send another email campaign?” We felt you shudder, even through the internet. It’s
Read more
One of the questions we occasionally receive is, how can I bulk validate email lists with recipient validation? There are two options here, one is to upload a file through the SparkPost UI for validation, and the other is to make individual calls per email to the API (as the API is single email validation).
Read more
If you’re at a global company, you likely understand the importance of translating email to make sure it’s relevant to a multicultural audience – and the challenges of creating multi-language email. Even large enterprises with decently staffed teams struggle to work with resources across time zones, doing email translations, QAing multiple formats, changing imagery to
Read more
SparkPost Cloud now performs DKIM Oversigning by default to eliminate an attack vector for the billion+ emails our platform enables each day. DKIM (DomainKeys Identified Mail) is a common email authentication method designed to reduce the opportunities for phishing attacks and email spam. Combined with other common authentication mechanisms, the chances that your sending domains
Read more
Last year we celebrated 50 years of email. We even wrote a blog post about it (I’ll just leave this here…) But what’s better than 50 years of email? 51 years of email fun facts! So let’s dive into the weird and wonderful world of email, and uncover some interesting and fun email facts –
Read more
Competitive Tracker Now Available on the Salesforce AppExchange The SparkPost and Salesforce partnership brings easy access to a wide variety of email data and insights within Salesforce’s easy-to-use interface. We’re excited to announce a fully integrated version of Competitive Tracker, a comprehensive email intelligence solution where you can see competitors’ campaigns, is now available on
Read more
The little things we do to help the environment all add up. So how can we as members of the email community make a difference? The Earth Day 2022 theme is ‘Invest In Our Planet. What Will You Do?’ If you’re thinking about your own personal carbon footprint and how to reduce your impact on
Read more
Should you clean your email lists? A clean email list and regular email list hygiene will keep your email engagement high and your unsubscribe and spam rates low. When I say, “hygiene” is your first thought of brushing your teeth or washing your hands? Hygiene applies to email too – and thorough and regular email
Read more
Accessible Emails for All It’s our job as email professionals to provide a great email experience to everyone on our list – and that truly means everyone. Emails should be easy to read and understand, even if someone has a disability. And the World Health Organization reports at least 15% of the population has a
Read more
So you’ve got subscribers signing up to your database in droves – nice one! So what next? They’re expecting to hear about some awesome stuff about your brand, and maybe even specific areas of your business. You don’t want to leave them hanging like a Guns N’ Roses gig. 2 hours late – I mean,
Read more
Email marketing is cost-effective, enables you to build loyal followers, and is easy to track, test, and optimize. However, in order to ensure that your emails get opened, the use of a good subject line is so important. Roughly 80% of the US population uses email. The majority of email users check their email many
Read more
The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer Hi, I’m Samhita 👋 and I work as a Senior Technical Support Engineer on the Tier2 Email Support Team here at SparkPost, a MessageBird company. As part of ongoing personal enrichment, we are required to allocate some time during our workday
Read more
Almost a year ago, Tom Mairs, SparkPost’s director of customer success, wrote a mailer tool utilizing SparkPost APIs. In this post, I pick up where he left off. His tool allows for timed transmission of jobs, but what if we want to create our own dashboards and event logs? Perhaps I want to create a
Read more
When I joined SparkPost back in December 2021, I didn’t realize the breadth of product offerings that our customers use. As you may be aware, SparkPost product offerings have gone through many changes over the past few years. As I learned each product, I kept trying to piece them together in my mind. How and
Read more
Celebrating St. Patrick’s Day in your email marketing campaigns this year? We’ll break down why you might want to consider it if you aren’t already, and share some of our favorite St. Patrick’s Day email examples. But first, an Irish (Email) Blessing: May your boss’s approvals rise to meet you. May your subscribers adore you,
Read more
It’s no secret that I’m a big Ann Handley fan. So when I first pitched a campaign all about how to successfully write marketing emails, I knew we had to get Ann involved. After all, her newsletter Total Annarchy has been my favorite bi-weekly inspiration for years now. I’ve been responsible for writing marketing emails
Read more
Welcome to the third and final post in our series of nine email marketing tips for better deliverability – make sure your messages land in the inbox. If you missed either of our first posts, make sure to check them out before diving into today’s tips: Part 1 | Part 2 7) Utilize a preference
Read more