Our dependence on smartphones has created a continual stream of automated notifications. Delivered through email, push, and SMS, notifications are an increasingly normal part of our daily, connected lives.

A 2016 Deloitte study found that on average, people look at their phones 47 times a day. This statistic is undoubtedly driven by automated notifications, and our dependence on receiving them.

The best alerts send key information to users and encourage effortless interaction, encouraging individuals to instantly engage with a call to action that persuades them to respond to the notification. Whether it’s a push notification letting you know HQ Trivia is starting soon, or an email notification that says an online bidding war is ending, the best alerts deliver information users want to receive in a timely way so that that users can take proper action.

Want to keep your users engaged and happy? Avoid sending them these types of notifications:

Late Notifications

Users want and expect notifications to be delivered on time, and any delay in this process can severely harm the relationship between brand and customer. A delayed email can cause a user to abandon a service, particularly if the action is linked to security or an essential update. To avoid any potential delay, work to ensure that your delivery process is reliable and concise, using data analytics to guarantee that the update lands promptly in the inbox of your customer.

Spammy Notifications

Spamming a user with notifications that they didn’t sign up for is a surefire way to upset customers and risk your reputation as a business. Avoid this by explicitly asking your customers to confirm the types of notifications they want to receive, and be sure to remind them of their alert preferences after a few months. With the changes caused by the implementation of GDPR, it’s important to follow rules and regulations to protect yourself from any potential trouble and keep your customers happy.

Notifications Without an Easy Opt-Out System

There is nothing more frustrating than being unable to opt-out of notifications or remove your information from a mailing list! Focus on the user journey and ensure that you provide an email opt-out through a clear link in the app interface, in the contact section of your website or through a simple unsubscribe option in your emails. Send one final notification to confirm that the customer’s information has been removed from your mailing list and that no further notifications will be sent to the customer. This demonstrates efficiency and shows the customer that you take their preferences and data seriously.

Automated notifications will continue to be an essential communication tool for both developers and product managers to engage with their users. They are important drivers of growth, retention and engagement, and should be used to communicate essential alerts and tailored notifications to customers. Notifications should always provide details that are specific to the user’s preferences and habits, with the focus on correct and timely delivery. Sending notifications that aren’t of interest, over and over, to the point that they turn into spam is an easy way to alienate and lose customers. Be thoughtful when scheduling automated notifications– your customers will thank you!



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