It’s that time of the year… that’s right, it’s time to set goals around what are supposed to be your most relaxing hobbies. Do you enjoy reading? Why not vow to read 10 books a month? Is running your thing? Guess that means it’s time to start training for that marathon! The list of ways you can “better yourself” seems to have grown longer, more daunting, and less fun every year.
So, rather than setting resolutions that suck the fun out of your beloved free time, why not make changes in 2021 that will enhance your email strategy during your work hours? We’ve compiled a list of the top five email resolutions you should set in 2021 based on our recent benchmark report Email In 2021. Set intentions around improving your email strategy, not improving yourself—you’re great the way you are, anyway, too much working out and your couch will start to miss you!
Check out our Top 5 Email Resolutions For 2021 below:
Invest In AMP For Email
With countless innovations within the email space over the past few years, it‘s time to sit down and think critically about which ones will work best for your organization. One capability we think should be part of just about every email program is AMP for Email. According to our research, those who have implemented AMP for Email have experienced an 18-20% increase in click-to-open rate which is no small feat. Since AMP for Email adoption is fairly low, adding the technology to your program will help you stand out in a crowded inbox. And while there are certainly some challenges in implementing AMP for Email, as one of the first senders to enable AMP, we have the tools and resources to help you.
Create Dark Mode Compatible Templates ASAP
Dark mode (light-on-dark color scheme) is not just an email trend—it’s a huge trend in digital user experience across all interface types. That means whether you like it or not a lot of your users are probably already using dark mode in their email client! It’s time to get with the program and create dark mode compatible templates as soon as you can. Here are just a few of the reasons we believe dark mode templates are a must-have:
- Easier on the eyes and prevents straining, especially in low-light scenarios such like when users are looking at their phone at night
- Can help support accessibility for some users that see better with a reverse contrast of light text on a dark background
- Because it uses less light, it can help preserve battery life for mobile devices
- It looks svelte when compared to traditional lighter emails (and we’re all for standing out in the inbox)
Think Critically About How To Express Your Brand’s Identity and Humanity
During 2020 the definition and understanding of corporate social responsibility became broader than ever. While companies typically avoid taking a public stance on social and political discourse, the unprecedented circumstances of 2020 called for messages of unity, to which many brands obliged. If we learned anything in 2020, it’s that the only constant is change which means you can bet there will be other situations and social movements that warrant a corporate response from your organization. It’s time to think critically about the values your organization upholds and how you can do a better job of articulating them via email and across other communication channels. While there is no one-size-fits-all approach, start considering a framework that allows your organization to express it’s values all of the time in addition to critical moments.
To BIMI, or not to BIMI? That’s not really the question. Instead, you should be asking, how and when can I implement BIMI? BIMI which stands for Brand Indicators for Message Identification launched in 2019 and allows recipients to see a (BIMI enabled) sender’s logo right from the inbox! With only a .03% adoption rate of BIMI across senders, this authentication method is another great way to set your emails apart not to mention protect you against spoofing!
Check In With Your Email Team Regularly
Whether you are a marketing leader or an email practitioner yourself you should set up a schedule to check in with your email team. According to our study, 72% of email practitioners said their workload increased in 2020 which means the start of 2021 could be high-time for burnout. If you don’t have one already, spend some time creating a process for checking in with the folks running your email program. They need your support, now more than ever!
We hope these 5 email resolutions are the inspiration you need to kickstart your email program in the new year! With your email strategy in ship shape, you may have even more free time to hone the greatest hobby of all– doing absolutely nothing!
Happy new year!