Email senders know that in order to maintain the health of their email program they must follow a core set of deliverability best practices in order to even reach consumers. But, how can they when the complicated do’s and don’ts of deliverability can often feel like they’re hidden in a confidential file behind a locked door?

For the first time ever, we’re cracking the  files wide open to give you our newest guide: Deliverability Declassified. In the guide, we leave no stone unturned when it comes to the complicated and ever-changing deliverability landscape. Say goodbye to the seemingly obscured nature of deliverability know-how and hello to a tactful guide on how to get your emails into the inbox and improve deliverability overall.

 In this guide you’ll learn:

  • Email marketing laws and regulations (CASL, GDPR, etc)
  • Subscriber acquisition best practices and methods
  • Tips for list management
  • Strategies for email content and program execution
  • And much more

In addition to this comprehensive guide, we’ve also built Delivery Index, a tool you can use to diagnose your deliverability across the major ISPs. Just like your smart watch tracks your athletic performance and health, Delivery Index gives you insight into the health of your email marketing program. Once you type your sending domain into the tool, Delivery Index will give you a deliverability score between 1-10. Our free tool also breaks out this score by Internet Service Provider (ISP), giving users the opportunity to troubleshoot and optimize even further. Between Deliverability Declassified and our Delivery Index, you’ll not only be able to identify opportunities for improvement in your email strategy but also discover actionable tips to address those very opportunities. 

Whether you’re just getting started with email or you’re a sending expert, our free guide and tool will help simplify the complicated and nuanced world of deliverability. We believe that following foundational best practices will bolster your sending reputation and launch you into the realm of great deliverability. Although other companies may tell you otherwise, there are no short-cuts when it comes to building a great email strategy so we recommend getting started by checking out our resources for step-by-step guidance.

We’re ready to let you in on all of our deliverability know-how– all you need to do is download our guide now to unlock our previously classified files. Happy sending (and delivering)!

~ Erica