Chris McFadden, VP, Engineering & Cloud Operations, SparkPost, sits down with John Walls & Rebecca Knight of theCUBE at AWS re:Invent 2018 in Las Vegas, NV to talk email and SparkPost Signals

I really enjoy going to AWS re:Invent in Las Vegas each year. It is a good time to catch up on the latest AWS features, attend deep dive sessions, and help staff our SparkPost booth where I get to meet current and prospective customers.

This year’s AWS announcements included one simple but powerful thing: true autoscaling of Dynamodb on-demand. Our engineers are happy about that. I was also interested in all the new features and improvements around data lakes, analytics, and machine learning which will help us deliver data products to our own customers. During Andy Jassy’s keynote, I was also glad to see how well Guardians has succeeded in their cloud migration. They did it in part by leveraging a number of SaaS providers, which includes SparkPost.

As an added bonus, this year I got the opportunity to speak with John Walls and Rebecca Knight, co-hosts of theCUBE, SiliconANGLE Media’s mobile live streaming show. During the interview, I was happy to share details about our upcoming product SparkPost Signals.

SparkPost Signals

We all know how mission-critical email is to business. Email continues to be the most performant communication channel with consistently high ROI, the real workhorse of product and marketing teams. And unfortunately, an unexpected drop in email performance can have a corresponding negative impact on business. This can be caused by perhaps accidental poor sending practices that result in lower delivery, inboxing and engagement rates. That’s why we are releasing SparkPost Signals, a suite of dashboards and tools to provide data-driven, actionable, and predictive insights to simplify email expertise and to boost performance. With nearly two decades of email experience and a data footprint of over 1 trillion events in our data lake, growing at over a billion a day, we can deliver truly valuable analytics insights.

SparkPost Signals includes a Health Score and spam trap reporting capabilities to help you understand the quality of your mail sending practices.  For example, if you or perhaps some other group in the company purchase email lists you will likely see an increase in spam trap hits and spam complaints and see a drop in your overall Health Score. By detecting issues in advance, you can swiftly react to critical events before they impact or interrupt your business. We go one step further and provide cohort reporting for engaged recipients. With email, it is often the case that less is more.  By only sending to customers that are engaged and at the frequency they desire you can boost overall engagement and revenue significantly.

It was great to meet theCUBE crew and I certainly hope to get invited back next year.  SparkPost Signals is coming early next year – for those of you interested in learning more about it and getting early access please let us know!

Chris McFadden
VP, Engineering