Policies
Cookie Policy
Message Systems, Inc. d/b/a SparkPost and its group of companies (collectively, “SparkPost”, “we”, “us” or “our”) use cookies and other tracking technologies as described in this Cookie Policy to collect Personal Information, or to collect information that becomes Personal Information if we combine it with other information. For more information about how we process your Personal Information, please consult our Privacy Policy.
As we describe more fully below, we use these technologies to administer our Websites and Services (each as defined in our Privacy Policy), analyze trends, track users’ movements around our Websites and Services, serve targeted advertisements and gather demographic information about our user base as a whole. This page explains what these technologies are and why we use them, as well as individuals’ who visit our web and mobile sites or apps and/or who use any of our services or otherwise interact with us (“you” or “your”) rights to control our use of them.
Cookies
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website or use online services. Cookies are widely used by website owners in order to make their websites and services work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, SparkPost) are called “first party cookies.” Cookies set by parties other than the website owner are called “third party cookies.”
Third party cookies enable third party features or functionality to be provided on or through the website including, for example, advertising, interactive content, and analytics. The parties that set these third party cookies can recognize your computer both you visit our Websites and also when you visit certain other websites.
Why do we use cookies?
We use first party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites and Services. Third parties serve cookies through our websites for advertising, analytics, and other purposes such as performance and functionality. We describe this in more detail below.
What cookies are served through the Websites and the Platform?
The specific types of first and third-party cookies served through our Website and Platform and the purposes they perform are described in the table below:
Our Website
| TYPE OF COOKIES | WHO SERVES THESE COOKIES | HOW TO REFUSE |
|---|---|---|
| Essential website cookies: These cookies are strictly necessary to provide you with the services available through our Website. | SparkPost | Because these cookies are strictly necessary to deliver the Website and Services to You, You cannot refuse them. You can block or delete them by changing Your browser settings however, as described below under the heading “How can You control cookies?”. |
| Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Website but are non-essential to its use (e.g. collecting performance and error data, enabling customer support for users, enabling localized times/dates). However, without these cookies, certain functionality may become unavailable. | SparkPost Cloudflare | To refuse these cookies, please follow the instructions below under the heading “How can You control cookies?” |
| Analytics or customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you. | SparkPost CrazyEgg Google Analytics Marketo Segment.io Optimizely Hotjar Bizible Reachforce LiveRamp Algolia Jobvite G2 Crowd Drift OptinMonster DemandBase | To refuse these cookies, please follow the instructions below under the heading “How can You control cookies?” Alternatively, please click on the relevant opt-out link below (where available): CrazyEgg: Opt out Google Analytics: Opt out Optimizely: Opt out Hotjar: Opt out LiveRamp: Opt out |
| Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing to the same user, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. | Adroll Quantcast AppNexus Microsoft/Bing BidSwitch DoubleClick OpenX Rubicon Project Smart Ad Server Yahoo Ad Exchange GumGum Google Adwords | To refuse these cookies, please follow the instructions below under the heading “How can You control cookies?” Alternatively, please click on the relevant opt-out link below (where available): Adroll: Opt out Quantcast: Opt out AppNexus: Opt out BidSwitch: Opt out DoubleClick: Opt out Google: Opt out OpenX: Opt out Rubicon Project: Opt out Smart Ad Server: Opt out Yahoo Ad Exchange: Opt out GumGum: Opt out Google Adwords: Opt out In addition, you can exercise advertising cookie choices by visiting any of http://www.aboutads.info/choices/, http://www.networkadvertising.org/choices/ or http://youronlinechoices.com/. |
| Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Website through third party social networking and other websites. These cookies may also be used for advertising purposes too. | Facebook LinkedIn/Bizo Gravatar | To refuse these cookies, please follow the instructions below under the heading “How can You control cookies?” Alternatively, please click on the relevant opt-out link below: Facebook: Opt out Twitter: Opt out LinkedIn/Bizo: Opt out In addition, you can exercise advertising cookie choices by visiting any of http://www.aboutads.info/choices/, http://www.networkadvertising.org/choices/ or http://youronlinechoices.com/. |
Our Platform
| TYPE OF COOKIES | WHO SERVES THESE COOKIES | HOW TO REFUSE |
|---|---|---|
| Essential website cookies: These cookies are strictly necessary to provide You with our Platform and to use some of its features, such as the ability to sign in, submit support cases, and gain access to secure areas. | SparkPost SiftScience Algolia Marketo Desk | Because these cookies are strictly necessary to deliver the Website and Services to You, You cannot refuse them. You can block or delete them by changing Your browser settings however, as described below under the heading “How can You control cookies?”. |
| Performance and functionality cookies: These cookies are used to enhance the performance and functionality of Our Website and Services but are non-essential to their use (e.g. collecting performance and error data, enabling customer support for users, enabling localized times/dates). However, without these cookies, certain functionality may become unavailable. | SparkPost | To refuse these cookies, please follow the instructions below under the heading “How can You control cookies?” |
| Analytics or customization cookies: These cookies collect information that is used either in aggregate form to help Us understand how Our Website and Services are being used or how effective Our marketing campaigns are, or to help Us customize Our Website or Services for You. | SparkPost | To refuse these cookies, please follow the instructions below under the heading “How can You control cookies?” |
| Advertising cookies: These cookies are used to make advertising messages more relevant to You. They perform functions like preventing the same ad from continuously reappearing to the same user, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on Your interests. | None | To refuse these cookies, please follow the instructions below under the heading “How can You control cookies?” |
| Social networking cookies: These cookies are used to enable You to share pages and content that You find interesting on Our Website through third party social networking and other websites. These cookies may also be used for advertising purposes too. | None | To refuse these cookies, please follow the instructions below under the heading “How can You control cookies?” |
How can You Control Cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the cookie table above.
You can set or change your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Websites and Services but your access to some functionality and areas of our Websites may be impaired or restricted. As the means by which You can refuse cookies through Your web browser controls vary from browser-to-browser, You should visit Your browser’s help menu for more information.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/, http://www.networkadvertising.org/choices/ or http://youronlinechoices.com/.
Web Beacons
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “pixel tags” or “tracking pixels”). These are tiny graphics files that contain a unique identifier that is embedded in our Websites and in our emails or other communications that are sent through our Services. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to track access to the communications sent through our Services, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website or whether you have viewed advertisements on our Websites or through the Services, or to improve our Websites’ or Services’ performance. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Local Shared Objects (also known as Flash cookies) and local storage in HTML5 may also be used on our Websites to enhance your experience by, for example, storing your user preferences and settings like volume/mute settings. Local Shared Objects are data files similar to browser cookies, but can store more complex data than simple text. You can manage local shared objects by following the instructions on Adobe’s help site here.
Do We Serve Targeted Advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Website or Services. These companies may use information about your visits to our Websites and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to our Websites and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify Your name, contact details or other personally identifying details unless You choose to provide these.
If you wish to opt out of interest-based advertising, please visit: http://www.preferences-mgr.truste.com/ (or if located in the European Union, please visit: http://www.youronlinechoices.eu/). Please note you still might continue to receive generic ads.
How Often Will We Update this Information?
We may update this page from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and other tracking-related technologies.
The date at the bottom of this Cookie Policy indicates when we last updated it.
Where Can You Get Further Information?
If you have any questions about this Cookie Policy, please contact us directly at: privacy@sparkpost.com. Written inquiries may be addressed to: SparkPost, Attn: Privacy, 9160 Guilford Road, Columbia, MD 21046, USA
v2.0 April 2, 2018