Iterable and SparkPost Partner to Exceed the Email Technology Needs of Growth Marketers
Strategic Partnership Leverages Companies’ Focus on Delivering Real-Time, High Performance Scalability, Architected for the Cloud
Iterable, provider of the next-generation Growth Marketing Platform, today announced with SparkPost, the most performant cloud email delivery service available, that Iterable is now a SparkPost Enterprise customer. The combination of SparkPost‘s email infrastructure and the Iterable growth marketing platform provide growth marketers with a stack that offers the best technical infrastructure and the tools to build and run high-performance multi-channel campaigns.
Email serves as an essential component to supporting a successful growth marketing strategy; Iterable facilitates this success by helping B2C marketers determine what immediate actions they need to take – be it a simple email nudge to users encouraging them to take action or development of a more personalized approach to ensure customer engagement – all leading to greater revenue opportunities.
“Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to customers’ inboxes is of the utmost importance to growth marketers,” said Phillip Merrick, CEO of SparkPost. “Iterable’s customers demand reliable email delivery and ample data to trigger user engagement with email marketing campaigns. SparkPost provides both. With our innovative cloud email delivery service, Iterable customers can rest assured that email can be seamlessly integrated into real-time, event-driven workflows without the latency experienced by other competitors in the industry.“
SparkPost’s back-end infrastructure provides 40+ message delivery and engagement metrics – all of which are available natively in Iterable through pre-built data integrations. Iterable enables marketers to create advanced, event-driven email campaigns using easy-to-use drag-and-drop templates and an intuitive workflow builder. Emails generated in Iterable are delivered using SparkPost’s scalable and reliable API-driven cloud email delivery service built on Amazon Web Services (AWS).
“By utilizing SparkPost, our clients directly benefit from our combined strengths. We enable marketers to not only create advanced email campaigns with Iterable’s drag-and-drop templates and intuitive workflow builder, but also to send these emails with SparkPost’s scalable and reliable delivery service. We’re proud to offer our customers this powerful joint solution,” said Justin Zhu, CEO at Iterable.
“SparkPost and Iterable are ideal partners in that we’re both extremely scalable and responsive to real-time customer demands,“ concluded Merrick. “The fact that Iterable is now a SparkPost Enterprise customer is even further proof that we are hard-wired to work well together in all aspects of business. We look forward to the continued success our partnership will bring now and into the future.“
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touch points, and test strategies at scale without engineering support. We are making the highly-scalable growth and user engagement tools used by leaders like Twitter and Facebook available to all B2C marketers. We know this space well: our team built the growth systems that powered Twitter’s massive early growth. Iterable was founded in 2013 and is backed by Index Ventures, CRV and other top-tier Silicon Valley VCs. Follow us on Twitter @iterable or go to iterable.com.
SparkPost is the world’s #1 email infrastructure provider, offering the most performant cloud email delivery service available. Customers including Pinterest, LinkedIn, Twitter, Groupon, Marketo, Zillow, CareerBuilder, the Financial Times and Comcast send over 3 trillion messages a year, more than 25 percent of the world’s non-spam email. These companies choose SparkPost to provide the deliverability, speed to launch and data insights they need to drive customer engagement for their business. Follow us on Twitter @SparkPost or go to sparkpost.com.