SparkPost Announces SparkPost Advantage Program for Venture-Backed Companies

Enables Companies Backed By Tier-One Investment Firms to Gain a Competitive Advantage with their Email Customer Engagement

SparkPost, the world’s largest email infrastructure provider, today announced the launch of SparkPost Advantage, an exclusive program that provides young businesses with the tools they need for email success. Available to companies backed by tier-one investment firms, SparkPost Advantage leverages the expertise SparkPost has developed working with the world’s top email senders to enable up-and-coming businesses to gain a competitive advantage with their email customer engagement.

As the industry’s premier cloud-based email delivery service, SparkPost software sends 25 percent of the world’s non-spam email for the most demanding and email knowledgeable customers anywhere. The introduction of SparkPost Advantage now gives newer companies a seamless way to adopt the best-in-breed email services platform currently in use by well-known large Internet senders including Pinterest, Zillow, Groupon and Twitter, while also providing access to personalized mentoring services and best practices to ensure their email campaigns are successful.

Members of the SparkPost Advantage program receive a variety of benefits designed to support their email initiatives. During the first year, they have access to personal consultation services, including:

  • A best practices audit that determines areas of relative strength and weakness in email, supporting the development of an email improvement roadmap
  • Full technical implementation support throughout the migration and ongoing assistance throughout the year
  • Up-to-date information on deliverability, email marketing, customer acquisition and engagement

From the day of their initial entry into the SparkPost Advantage Program, members receive the following benefits throughout the lifetime of the program:

  • 1 million messages sent per month at no cost
  • A 20 percent discount on messages above and beyond the first million
  • Ongoing priority support

“Having been involved early with Marketo (a Message Systems customer) in marketing automation, we clearly recognize the need to provide strong email capabilities for acquisition, engagement and retention,” said Robin Vasan, managing director of Mayfield. “Consequently, we always encourage our portfolio companies to take advantage of leading new infrastructure platforms like SparkPost.”

“Our growth marketing and user engagement platform has a critical dependency on email.  With our rapid customer growth and need for a scalable, reliable email partner, working with SparkPost was a no-brainer,” said Justin Zhu, CEO, Iterable. “The SparkPost Advantage program is an excellent way for any startup to get a significant head start on their email program by leveraging the platform, expertise and personalized support the program provides.”

“We provide customers with the world’s best email platform, and we’re proud to offer this program that gives young companies the tools they need to make the most of it,” said SparkPost CEO Phillip Merrick. “SparkPost Advantage is perfect for companies that want to get a jump-start on driving customer acquisition and engagement with help from the same experts who work with global brands like Twitter and LinkedIn. In fact, I wish I’d had access to this kind of expertise and unparalleled email technology when I was starting out as an entrepreneur!”

For further information and to apply, interested companies should visit:


Press Contact:

Rachel Kaseroff
Senior Manager, Public Relations
(415) 341-5625