Marketing has become a dominant force for revenue growth in the battle for retail bank relationships. As consumer preferences shift rapidly to digital channels, there’s both a great challenge and opportunity to cultivate a customer journey that is more personalized and engaging than ever.
In this webinar, we explore the evolution of customer-level treatments within retail banking, the challenges with current processes, and how advanced segmentation can optimize the impact of your marketing efforts in customer acquisition.
Experts from SparkPost and Novantas discuss:
- A customer case study illustrating best practices for enhanced engagement
- The importance of personalization and analytics to create a truly 1:1 customer experience
- How to use SparkPost’s email intelligence platform to benchmark email deliverability across industry leaders
- Hank Israel, Director, Novantas
- Tom Mairs, Director of Customer Success, SparkPost
Download the replay today!