Learn How To Make The Most of Email
Have you ever played the game Two Truths and a Lie? The idea is that you share three things about yourself – two are true, one is false. The weirder the better. And the other players need to guess which …
It’s our duty as email marketers to give all subscribers a great email experience. And that includes everyone. The emails we send should be easy to read and understand for everyone, including people …
Email in 2022 rules. Email in 2022 continues to get recognition as the workhorse of marketing and proves that – after fifty years – it still has it. In this year’s report, you’ll learn: …
Email deliverability is one of the key areas of any email marketing operation, but it can be one that gets overlooked in favor of the more ‘creative’ aspects. Its importance can’t be …
Email deliverability goes beyond emails landing in your subscriber’s inbox – although this is a big part of it! Your customers need to be respected and looked after from the point of opt-in (or …
Email design is far more than what you see when you open an email. The visual aspects are a large part of it, but it’s also the strategy that goes into creating your emails before you build them …
*Seriously, it covers everything. Back in June, Apple announced Mail Privacy Protection (MPP) would be coming to their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple, “Mail …
This comprehensive guide has been written specifically for marketers using Salesforce Marketing Cloud. It covers everything you need to know to improve your inbox reputation and achieve peak email deliverability. …
Email Design Systems are not only reusable HTML components with all the clear brand and design guidance needed to create awesome email. They provide a world to create high-quality, on-brand emails that …
GIFs give you the opportunity to bring your emails to life and provide a way to excite, engage and educate your readers through animation. And this is exactly why they work so well in email – because …
Even the most seasoned email pros have trouble getting into corporate inboxes. Why? Because business email filters are substantively different from consumer filters. And with these differences comes a …
If 2020 taught us anything, it was that the only constant was change. During this unpredictable year, email professionals dealt with unique challenges that will no doubt have lasting effects on the email …
With this unpredictable year coming to a close, it’s time to gaze into the future to see what 2021 will hold for email professionals. But, don’t bother dusting off your crystal ball. Instead, check …
As an email professional, you’ve most likely encountered spam traps in your sends. Spam traps are common issues that can deeply impact your deliverability. But what exactly is a spam trap? And why did …
Retailers and marketers everywhere are preparing for the holiday season, and bracing themselves for inevitable changes in buying and shopping patterns due to these unprecedented times. Between padding …
In partnership with our friends at dmarcian, we’ve developed this comprehensive guide to email authentication and the integral role it plays in protecting your brand. This guide covers some of the security …
Customer engagement has always been a big challenge for many organizations, who are always looking for new ways to enrich customer experience, strengthen loyalty, and empower customer success. The spread …
Experienced marketing professionals know that proper maintenance and upkeep is key to any successful marketing program. However, with advice coming from all angles, it can be hard to keep track or focus …
Sometimes a cloud based email solution just won’t fit the bill. Whether it’s regulatory, geographic or security constraints, there can be a real need for a tried and true On-Premises MTA to efficiently …
For many marketers driven by performance goals, it’s almost impossible to avoid focusing on campaign and program level metrics that are easily tracked in a dashboard. However, email’s impact on customer …
Most savvy businesses know by now that email isn’t going anywhere. Not only is it not going anywhere, volumes continue to steadily increase as trendier marketing practices fizzle out, and stakeholders …
It can often feel as though deliverability is some secret language or code that’s difficult to crack. For professionals in email marketing, achieving great deliverability begins with a solid understanding …
There’s no universal recipe for success when it comes to email measurement. Standards and benchmarks that work for one business or industry might not work for another. More than that, stats and data …
As a technology leader, you have things like reliability and cost of implementation at the front of your mind when seeking out technology vendors. But in addition to technical considerations, email introduces …
As a marketing leader, the customer experience is key to the success of your business. When considering the options for an email vendor, you not only want something that performs incredibly well, but also …
Today’s Challenges An ever increasing volume of email has prompted many ISPs and system administrators to employ various and more aggressive means to filter out unwanted messages. While their intentions …
Overview Ten years ago, managing a stack of messaging servers was the only option ESPs had to run an effective email-at-scale business. Maintaining on-premises messaging infrastructure gives companies …
What Is DMARC? Domain-based Message Authentication, Reporting and Conformance — is an open email authentication standard that sending domains use to block fraudulent emails. DMARC is built on top …
Encryption is becoming increasingly necessary when transferring data across the internet, and email is no different. In PowerMTA 4.5 and later there are several methods to encrypt both inbound and outbound …
The thing with email is that good enough just doesn’t cut it anymore. Sending mass quantities of email means even the slightest hiccup in delivery can cause huge problems with missing sign-ups, botched …
In Q1 of 2019, WBR Insights, SparkPost, PFS, and SheerID surveyed 100 Directors of Commerce from across Europe to find out more about the challenges they face and the innovative solutions they bring to …
Email is the workhorse of financial services communications, but developing a sound email strategy that caters to different phases of the customer journey is often overlooked. Financial Services businesses …
Email is indispensable to Financial Services and with ongoing changes in regulations and security protocols, it’s more important than ever to understand the impact of email communications and ensure …
Have you ever purchased something and then scanned your inbox for the order confirmation email only to find it hasn’t arrived? Or how about when you try to reset a password and find yourself hitting …
For financial services businesses, the stakes have never been higher. Digital transformation has made it increasingly easy for consumers to switch institutions at the least provocation. But leaders like …
How product managers conceive, develop, and market products and services is a defining quality of the technology industry. Indeed, PMs have an outsized responsibility for success of today’s SaaS apps …
A field as complex as email deliverability doesn’t stand still. Some common practices of the past have become less effective or even outright counterproductive, while new ideas and approaches are creating …
Driving positive user experiences is paramount for SaaS product teams and app developers in 2018. Email—onboarding messages, notifications, password resets, and more—are critical to the customer lifecycle. …
For product development teams, the notifications and other emails their apps send are indispensable tools for driving user activity, building trust, and nurturing long-term engagement. Product emails have …
Email is an undisputed champ for generating a high ROI. But it’s not a black box—it’s rich with detailed email metrics that are critical for understanding and managing performance. In this guide, …
SparkPost’s team of email deliverability experts has put together 10 practical tips to help you get off on the right foot as a new sender. They highlight best practices and key configuration steps …
More than 37% of the world’s business email is sent using SparkPost’s technology. That credibility comes in part from our company’s heritage, which is deeply rooted in a decade-long, unparalleled …
Selecting the right email delivery service is a critical decision that will help you build success with your app or service—or lead to a seemingly never-ending string of technical and support problems. …
Hosting email infrastructure and delivery offers email service providers (ESPs) little strategic advantage. Instead, operating end-to-end email delivery remains a resource-intensive function, with demanding …
Email is a powerful way for businesses and services to communicate with their customers. From transaction notifications to billing statements to social media updates, email is a proven reliable and …
Services like SparkPost let developers offload the operational considerations of building and hosting email infrastructure. We deal with the challenges of sending email at scale, the arcana of sender authentication, …
Transactional emails are true workhorses of e-commerce and other products. When a user opens an account, buys or downloads something, pays a bill, or signs up for a newsletter, transactional emails …
Transactional emails are among the most powerful messages you can send. They take the uncertainty out of doing business online and build customer trust and loyalty. At the same time, they are also one …
Transactional emails are some of the most important messages in your company’s email-marketing program. Done right, they can deliver a big payoff. A well-designed transactional email program can help …
One of the most important—and most misunderstood—requirements for sending email at volume is determining when to use a dedicated IP address and when a shared address is appropriate. In “Shared …
The motivation for hybridizing different species is to merge the best characteristics from each. Done right, you end up with an outcome that can be more than the sum of its parts. When it comes to a company’s …
Boosting your inbox performance begins with an understanding of how your tactics in several key areas can affect deliverability. This email deliverability boot camp will help you to increase the ROI of …
Learn What the ISP Insiders Told Us! Message Systems and SparkPost hosted a panel of Internet Service Providers to get up close and personal with the teams that manage ISP policies and best practices. …
Moving email delivery infrastructure to the cloud is a strategic win for companies that send high volumes of commercial and transactional email. In fact, a business that sends 750 million emails a year …
Email is consumed by nearly half of the planet. It ensures that Internet communication remains open and adaptable to changing needs. In the same way, the standardization and ubiquity of modern APIs enable …
Marketing and transactional emails each have unique requirements leading to very different sending reputations, technical and operational needs, and customer outcomes. In “High Value vs. High Volume” …
Email delivery is an outcome easy to take for granted, but did you know that 28% of all sent email is rejected by receiving systems or lands in the spam folder? In other words, with most email delivery …
Ensuring deliverability of emails containing bills, statements, and other business critical information is imperative. Many businesses trust their customer communications management (CCM) platform for …
There’s a good reason why webmail and internet service providers (ISPs) require email senders to follow various rules and protocols if they want to reach the inbox. They want to ensure their customers …
You’ve probably heard something about “email deliverability.” Maybe you’ve even read that SparkPost has the leading inbox placement in the business. (It’s true.) That performance reflects our …
