This ultimate guide to email design will equip you with everything you need to know around imagery in email. You will learn different ways to add powerful, creative, and impactful imagery – which will better engage and inspire your audience. It’s filled with practical advice, email design best practices and inspiration from real examples you can implement into your emails.

This is our second part of our new email design series, check out the first part on Messaging and Branding.

This ultimate guide covers how to:

  • Keep your images simple
  • Use images that represent your brand’s personality
  • Create personalized images and iconography
  • Look out for image workarounds for dark mode
  • Make your images accessible
  • Find the right balance between file size and image quality
  • Check for background image support
  • Plus, key takeaways 🚀🚀