In Q1 of 2019, WBR Insights, SparkPost, PFS, and SheerID surveyed 100 Directors of Commerce from across Europe to find out more about the challenges they face and the innovative solutions they bring to the table. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by SparkPost, PFS, SheerID, and the eTail Europe community.

This guide covers:

  • The impacts of GDPR and other regulations on personalisation efforts
  • Benefits to selling through a marketplace
  • Tactics to encourage shopper loyalty online
  • Tips for growing and developing resources and teams
  • Opportunities for internationalism in eCommerce

Download 2019 Trends in European eCommerce today.