You put a lot of time, energy, and attention into your email campaigns, but are you getting the ROI that you deserve? Do you know what to measure, how to measure, and when to measure your email campaign data?

In this virtual Send It School class, SparkPost’s deliverability experts will walk you through all of the analytics that are available to you, what’s most important, and how to measure and optimize your email campaigns to maximize ROI and ensure success. In this 60-minute course, you’ll learn pro tips for:

  • how to make better, data-driven decisions
  • ways to reach more subscribers
  • which email metrics matter most
  • how to build a better email experience for your audience
  • how to maximize the success of your email program

Email deliverability is one of the key areas of any email marketing operation, but it can be one that gets overlooked in favor of the more ‘creative’ aspects. Its importance can’t be overlooked, however, and it’s not just about emails landing in your subscriber’s inbox! Successful email campaigns go beyond just sending emails a few times per week.

Email optimization can be a daunting task, but with just a little help, it can make a major impact in your email ROI. Join our experts to learn more about email deliverability and the importance it plays, not just in your email campaigns, but in your customer lifecycle.